Free 5-Webinar Series, Beginning October 25, 2022. 

Series Sponsored by Guilford Savings Bank

DATES: Five Consecutive Tuesdays & Thursdays: October 25, 27; November 1, 3 and 8, 2022     

TIME: 12:00 – 1:30 PM

LOCATION: Online (Zoom)


PRE-REGISTRATION REQUIRED TO PARTICIPATE. After registering, you will receive a confirmation with information on how to join the webinar.                     

SCORE Eastern CT (, formerly SCORE Southeastern CT), Mentors to America’s Small Businesses, launches its free five-session business planning webinar fall series on Tuesday, October 25, 2022. The series, taking place on consecutive Tuesdays and Thursdays through November 8, is for individuals who are considering starting a business. The series will be offered online, via Zoom. Registration is required to receive the link to join the webinar. It is strongly suggested that participants attend all five modules

In Session One: “What’s the Big Idea?” on Tuesday, October 25, 12:00-1:30 pm, you will review whether you have a good idea and explore the feasibility of your product or service idea and how it can become a viable business. Do you have access to the operational skills (yourself and others) to manage the business to success? Register for Session One here

The series continues with the following topics (click on each title or registration link to learn more and register, or go to       

In Session Two you will explore who your customer is in more detail. We’ll discuss competition and we’ll use SWOT – Strengths, Weaknesses, Opportunities and Threats – to help you understand how to position your business and how to compensate for aspects of your business that are being developed. REGISTER FOR SESSION 2

Session Three will help you understand what your Brand is, how best to reach your target audience with the most compelling messages and how, when and where to ask for the Sale – selling tactics, greater comfort selling, and the right selling process. REGISTER FOR SESSION #3

Session Four covers the essential digital requirements to run a business. You’ll walk away understanding that you do not exist without a web presence, but you don’t need to have a full e-commerce enabled site. We’ll also discuss digital marketing techniques to help you get noticed by your target customers. REGISTER HERE FOR SESSION #4

In the concluding session five, we’ll discuss start-up and operating costs and essential financial planning and tools. Topics include estimating variable costs, accounting for overhead costs, why a financial plan is important, and how to use it. REGISTER FOR SESSION #5

Led by Anne Driscoll, Eric Munro and Arlene Saffron, the series gives participants the opportunity to learn from SCORE Mentors and other entrepreneurs. To learn more and register, visit or email Anne Driscoll at     .

Series Sponsor Guilford Savings Bank (GSB) has been serving the financial needs of individuals, families and businesses in Connecticut for over 147 years. Founded in 1875 by local business owners, it has proudly stood as a trusted institution in the communities it serves. Starting with a $17,000 investment and one branch on the picturesque Guilford Town Green, GSB has grown to an eight-office, $900 million bank, offering digital and virtual banking services to customers throughout the state of Connecticut.  Learn more at

About SCORE: SCORE® is a nonprofit association that offers free and confidential advice on starting your own business or improving and growing your existing small business. Since 1964, SCORE has helped more than 11 million current and aspiring entrepreneurs. Each year, SCORE’s 10,000 volunteer business experts provide hundreds of thousands of free small business mentoring sessions, workshops, and educational services to clients in 300 chapters nationwide. In 2020/2021, SCORE helped people start 45,000 businesses, creating 74,500 additional non-owner jobs. All 40+ counselors in Eastern Connecticut are volunteers, receive no compensation, and are working or retired business owners, executives, and managers. With 50+ workshops/webinars and special events each year, and advances in remote mentoring tools, SCORE ECT helps small businesses across Southeastern and Northeastern CT. For more information on upcoming free workshops and how to schedule a free small business mentoring session with our counselors, visit            

SCORE Eastern CT  / One Main Street, Old Saybrook, CT  06475 

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